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According to 2009 surveys by You Gov and Maestro, there are 8.6 million UK adults actively dating, roughly half the total number of singletons.
The cost of the average date is £206.87, the financial brunt of which is mostly borne by men, although women spend almost as much (£191.38) on clothes, hair and beauty products in preparation.
In one study, 71 male undergrads in committed partnerships met either an attractive woman who flirted with them or an unavailable woman who ignored them.
The same experiment was repeated on 58 female undergrads and attractive or unavailable men.
Without being too much of a creep, staring into another person's eyes really does have effects.
In one study, researchers had 48 pairs of unacquainted, opposite-sex undergrads spend two minutes at each of the following tasks: 1) gazing at their partner's eyes, 2) gazing at their partner’s hands, and 3) counting how many times their partner blinked.
Results showed that women were more inclined to provide their number on sunny days.
At the national average of four dates each per year, this equates to a total dating market value of more than £8 billion.
The highest spenders on average are the Welsh; the highest ratio of single women to men is found in Glasgow; the lowest is in Reading.
When both pairs were doing the eye-gazing task at the same time — meaning they were looking at each other — they were far likely to report feelings of affection than when they were doing any other task. Hall and Chong Xing published research that suggests there are five different styles of flirting.
When it comes to flirting, everyone's got a different M. In 2015, they followed up on this research by breaking down each style into a series of verbal and non-verbal behaviors.
The impulse to flirt doesn't necessarily end once you're in a relationship.